Valencia Community College officially becomes Valencia College tomorrow. Along with a new name, the college introduces a new ad campaign to support student enrollment and communicate Valencia’s impact on the community.
“The word ‘community’ may be out of our name, but it is part of our DNA,” said Valencia President Sandy Shugart. “We are deeply committed to the principle of an open door to higher education and empowering students to achieve their greatest goals.”
The campaign underscores Valencia’s belief that “anyone can learn anything under the right circumstances,” a philosophy that has transformed the college into a leading learning centered institution and the top producer of associate degrees in the nation.
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Helping students attain a college degree includes helping them afford tuition. Valencia awarded $180 million in financial aid this year and offers workshops on financial literacy throughout the year. Tuition remains low at under $100 per credit hour, approximately half that of a state university.
Valencia is the primary entry point into higher education in Central Florida. More than twice as many local high school graduates enroll at Valencia than at all public universities in the state combined. Through DirectConnect to UCF, Valencia paves the way for more students to transfer to a university than any two-year college in the country. More than 20 percent of UCF’s upper division is made up of Valencia transfers.
Valencia begins two new bachelor’s degree programs this fall with electrical and computer engineering technology and radiologic and imaging science. They add to an already strong presence of bachelor’s programs offered through UCF’s regional campus at Valencia.
UCF offers complete bachelor’s degrees in applied science, architecture, business administration, criminal justice, electrical engineering, elementary education, interdisciplinary studies, legal studies, nursing, political science, psychology and sociology at Valencia’s West Campus.
On Osceola Campus, UCF offers bachelor’s degrees in applied science, business administration, elementary education, interdisciplinary studies and psychology.
Valencia’s workforce offerings are highly regarded with signature programs in film, nursing, hospitality and culinary, digital media, and computer technology. This year it began a new program in cyber security and digital forensics and is developing one in homeland security.
Valencia also operates several programs, including Take Stock in Children and Bridges, that identify at-risk students prior to college and provides them with mentors coupled with financial support throughout their academic careers.
The college operates six campuses and centers in Orange and Osceola counties offering credit and continuing education programs. Last month it broke ground on what will become the Valencia Lake Nona Campus. The college was founded in 1967 as Valencia Junior College and renamed in 1972 as Valencia Community
College.
Television spots can be seen on YouTube and will air locally in July and August.
In addition to TV, the college plans to have outdoor billboards, bus shelter ads, cinema advertising, and online ads. You can see more of the campaign at http://valenciacc-news.com/campaign.
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